Top SEO Tips for Better Ranking

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SEO is still the most reliable source of generating traffic for the website. According to industry reports 60 - 70% of traffic is generated via search engines. In this 

article, I will share the best professional SEO tips that will better rank your site in the search results.

SEO Tip 1: Long tail Keywords

Many SEO professionals are obsessed with ranking short tail keywords. The motive behind this is the search volume. But the point they ignore is the high volume 

keywords has extremely high competition that decreases the chances of ranking.

My approach is to find long tail information and transactional queries related to customer activities and quickly rank them for those keywords.

Example: If my client is a birthday organizer. Then, instead of focusing on the keyword "birthday planners" choose keywords like "birthday planners in Hyderabad", 

"best Hyderabad birthday party organizers" etc. for quick results.

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SEO Tip 2: Semantic Keywords Targetting

Most content editors focus solely on specific keywords to increase the density and frequency of keywords. The best approach is to use semantically relevant keywords to 

increase the ranking of several keywords that are relevant to the topic.

Example: Subject is Birthday Organizers then you can use keywords like decorations, decoration, themes, planners, child, children, first birthday, birthday party, 

organization, organizers etc. to target a wider audience.

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SEO Tip 3: Custom Titles with Semantic Keywords

The title of the page is an essential part of SEO on the page. Use appropriate keywords without over-optimization. Also, finish the title with the name of your company 

for the branding

Example: Best Birthday Party Organizers - Birthday Theme Designs @ Affordable Prices in Hyd | ABCCompany

SEO tip 4: meta personalized description with call appropriate to the action

The meta description is the visible element for users in search results. So, this item needs to be relevant with keywords and show encouraging the action of the user. 

Do not use the same template for all pages, but use a custom pattern and subject-based keywords.

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SEO Tip 5: Engage Website Content

Content is the key element for SEO SEO. Never over optimize the content by using keywords. Your content should be simple, meaningful, engaging and also include the 

target keywords for the page. Take a look at the content written by Amazon for the shoe page. (Amazon content example)

SEO Tip 6: Embed YouTube Videos

According to research reports, most website users spend 10 to 30 seconds on the website. So, in no time, we must generate the enthusiasm of the user to stay on the 

site. If your website provides all the information the user wants, it will help improve the user experience. The likelihood of conversion will increase if a user 

spends more time on the website.

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SEO Tip 7: Increase Site Speed

Many users leave a site due to slow loading. This will lead to a higher bounce rate, which will indirectly affect SEO factors. It is recommended to always make the 

website light and fast. According to Google Mobile Update, faster websites rank higher in mobile search results.

To improve the speed of the site, the following must be taken into account:

Use the fast hosting service provider

Optimize images on the site

Delete unused plugins in WordPress

Use the W3Total Cache plugin to improve performance

Avoid using third-party integration plugins such as Facebook Likebox, Twitter Feed, etc.

SEO Tip 8: Generate quality links only

One of the most common mistakes made by SEO professionals is to generate low quality links to increase rankings. But the problem with this approach is that your site 

may be penalized because of poor quality links. So try to create quality links from the Guest Blog, the Press Release, the sharing of resources, etc. Please see this 

article to learn about quality link building strategies.

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